Brand: Wine Enthusiast
My Contribution: Conceived, launched, and served as lead creator and producer of the branded podcast Vinfamous.
Result: Debuted at #1 on Apple Podcasts (Food) and #11 on Spotify in its first week, establishing a high-visibility new brand platform. Season one delivered 20K+ downloads, an 87% average consumption rate, 78% engaged listeners, and a 35% listen-to-follow conversion rate, while expanding Wine Enthusiast’s reach to a broader, more female audience without compromising premium brand positioning.
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