Brand: Wine Enthusiast

My Contribution: VP of Content

Results: Wine Enthusiast commissioned renowned artist Noah Verrier to paint an original piece for the cover of this year’s California Issue of the Wine Enthusiast print magazine. The original canvas was auctioned off to money for the California Community Foundation’s Wildfire Recovery Fund.

Brand: Wine Enthusiast

My Contribution: Conceived, launched, and served as lead creator and producer of the branded podcast Vinfamous.

Result: Debuted at #1 on Apple Podcasts (Food) and #11 on Spotify in its first week, establishing a high-visibility new brand platform. Season one delivered 20K+ downloads, an 87% average consumption rate, 78% engaged listeners, and a 35% listen-to-follow conversion rate, while expanding Wine Enthusiast’s reach to a broader, more female audience without compromising premium brand positioning.

Brand: Health Magazine

My Contribution: Lead creator & editor

Result: The series earned top industry recognition, including a Folio Eddie Award for Editorial Excellence, two Digital Health Awards, and an Honorable Mention from the Writer’s Digest Awards, strengthening the brand’s editorial reputation and authority.

Brand: Wine Enthusiast

My Contribution: Developed and led an integrated brand-awareness strategy for both Shop and Magazine by curating commerce products into editorial-style features that aligned with reader interests and premium brand positioning.

Result: Drove approximately 360K incremental Shop impressions among magazine readers, increasing exposure to commerce offerings within a trusted editorial context.

Brand: Wine Enthusiast

My Contribution: Led the marketing creative team in redesigning direct mail assets to align with the newly established Brand Book, elevating the tone toward a more premium, luxury-forward positioning.

Result: Within the first four months of the redesign, catalog AOV increased by 24%. Postcards delivered exceptional performance, generating ~22x–31x ROAS, driven by consistently high AOVs ($1,350–$2,000) from premium purchases.

Brand: Wine Enthusiast

My Contribution: Spearheaded an integrated print-to-commerce campaign to reposition Wine Enthusiast Shop for magazine subscribers.

Result: Drove ~300K subscriber impressions and increased Shop page visits via QR code scans by more than 170x year over year (from 4 in 2024 to 700+ in 2025).

Brand: Wine Enthusiast

My Contribution: Creative Director & Copywriter
Cork+Compass Travel. Partnered with cross-functional teams to lead creative direction and copy for a new business launch, supporting customer acquisition and reservations for branded travel experiences.

Brand: Health Magazine

My Contribution: Creator & editor

Result: Drove significant brand reach and engagement across platforms, generating nearly 300K unique views, a record-breaking 261K+ IGTV views (the highest-performing video post in Health’s history), and 50K average O&O views per episode—more than 3× the site’s typical video benchmark—establishing Misdiagnosed as a standout, high-impact franchise that expanded audience engagement and reinforced Health’s authority in patient-centered storytelling.

Brand: Fusion

My Contribution: Writer

Result: Contributed a deeply personal, narrative-driven essay that reinforced Fusion’s reputation for elevating complex identity, justice, and generational-change stories, strengthening the brand’s voice among socially engaged, younger audiences.

Brand: Babble

My Contribution: Writer

Result: Delivered a timely, reported feature that expanded Babble’s authority beyond parenting lifestyle content into urgent cultural and public-safety conversations, deepening trust with millennial parents navigating real-world anxieties.

Brand: Huffington Post

My Contribution: Writer

Result: Published a reflective personal essay on one of the internet’s most influential opinion platforms, contributing to HuffPost’s role as a forum for emotionally resonant storytelling that drove empathy, discussion, and shareability at scale.

Brand: Romper

My Contribution: Writer

Result: Authored a first-person narrative amplifying immigrant and single-mother perspectives, aligning with Romper’s mission to foreground underrepresented voices and strengthening the brand’s credibility as a platform for inclusive, socially conscious storytelling.

Brand: New Yorkers Against Gun Violence

My Contribution: Writer

Result: Crafted a powerful long-form profile that humanized the impact of gun violence through intimate storytelling, supporting NYAGV’s advocacy efforts by pairing emotional resonance with policy-driven awareness.

Brand: Rolling Stone

My Contribution: Research Editor

Result: Helped support the definitive, fully revised edition of Rolling Stone’s Album Guide, reinforcing the brand’s cultural authority and editorial rigor in music criticism while shaping a reference work used by fans, critics, and industry professionals alike.