Brand: Wine Enthusiast
My Contribution: Led the marketing creative team in redesigning direct mail assets to align with the newly established Brand Book, elevating the tone toward a more premium, luxury-forward positioning.
Result: Within the first four months of the redesign, catalog AOV increased by 24%. Postcards delivered exceptional performance, generating ~22x–31x ROAS, driven by consistently high AOVs ($1,350–$2,000) from premium purchases.
Catalogs
