Misdiagnosed: Advocacy series featuring stories of women whose symptoms were ignored or dismissed

Misdiagnosed

Brand: Health Magazine

My Contribution: Creator & editor

Result: Drove significant brand reach and engagement across platforms, generating nearly 300K unique views, a record-breaking 261K+ IGTV views (the highest-performing video post in Health’s history), and 50K average O&O views per episode—more than 3× the site’s typical video benchmark—establishing Misdiagnosed as a standout, high-impact franchise that expanded audience engagement and reinforced Health’s authority in patient-centered storytelling.

Read the Press Release for this project:

https://www.prnewswire.com/news-releases/meredith-corporations-healthcom-launches-misdiagnosed-a-series-to-help-women-advocate-for-better-medical-treatment-300802325.html

Read the article on the WayBack Machine:

https://web.archive.org/web/20201228005212/www.health.com/misdiagnosed